Bhasvat Makvana
Sr. Dot Net Developer
Is your marketing team finding it hard to manage the content generated by multiple departments? Sitecore Content Hub is the platform your enterprise needs.
But what is Sitecore Content Hub, and how does it help manage the content? Let us find out in the blog.
Content is essential for promoting products and services and to attract and engage customers. However, content is scattered across multiple departments of an enterprise. Thus, it becomes difficult for the marketing team to manage the content efficiently.
Enterprises look for a robust platform where teams can plan, create, manage, and share content easily.
What is Sitecore Content Hub?
Sitecore Content Hub is the central channel that offers complete visibility into different digital media files. As the name suggests “hub”, Sitecore Content Hub is the center of managing the content of the organization.
Thus, enterprises can manage the scattered content from different departments in a single place.
With Sitecore Content Hub, marketing teams can collaborate and manage their workflows more effectively. They can manage the process of planning, creating, optimizing, distributing, and analyzing content in an organization.
How does Sitecore Content Hub work?
Sitecore content hub integrates with other software platforms- enterprise resource planning (ERP), product lifecycle management (PLM), product content management (PCM), product information management (PIM), marketing resource management (MRM), and other legacy systems.
It gathers raw data from all these platforms and transforms them into valuable content.
The Sitecore content hub also integrates with the Sitecore Experience Platform and Sitecore Experience Commerce. This integration delivers personalized information to social media channels, CRM, POS, CMS systems, eCommerce websites, mobile apps, retail software solutions, and other touchpoints.
In addition, organizations can analyze the performance of content across multiple channels with ML-based tools. They can use this data to improve future content marketing strategies.
Sitecore Content Hub allows multiple departments and teams to work as one. It covers all the digital touchpoints, audiences, and markets globally.
What are the components of Sitecore Content Hub?
Sitecore Content Hub integrates five platforms to support marketing and eCommerce.
Sitecore Digital Asset Management (DAM)
The Digital Asset Management (DAM) solution enables marketing teams to manage their digital assets easily and efficiently.
Creation
DAM integrates easily with design tools such as Adobe Creative Cloud to facilitate content creation. It includes uploading images, videos, templates and other files, creating unique content, and adding metadata. They can also preview the content before final approval.
Storage
DAM stores all digital assets in one place, making it easier for marketing teams to share. It supports content categorization and automated tagging with the help of AI technologies to streamline the storage of large volumes of data.
Search
Marketing teams can search for any file or easily navigate extensive media file collections. Users can apply multiple filters based on tags, location, and other classifications to narrow the search results. Users can also search through image libraries or customize queries with advanced Query Builder.
Digital rights management (DRM)
Sitecore Content Hub works with multiple assets; thus, usage rights are crucial. Users can document content usage rights and check third-party assets to eliminate compliance risks.
Sitecore Content Marketing Platform (CMP)
Marketers use the Sitecore content marketing platform (CMP) for content production, distribute data across all channels, and monitor the performance of publications.
Strategy
Marketing teams can visualize their content strategy on the special board and plan campaigns and posts in the publication calendar. Thus, it helps them in proactive marketing content creation for multiple channels.
Collaboration
Content Marketing Platform offers a collaborative environment where marketing specialists, authors, designers, editors and other team members can work simultaneously.
They can see and respond to the changes immediately in the shared environment. Every member gets notifications for the latest updates or modifications in the content.
Thus, teams can manage the workflow efficiently with minimum confusion or miscommunication during content creation. Also, teams can maintain transparency in the entire marketing process.
Distribution
Users can distribute the content to the target audience at the right time through the right channels.
Performance control
Teams can measure the performance of the campaigns and published content using KPI dashboards and metrics analysis.
Sitecore Marketing Resource Management (MRM)
Marketing teams use the Sitecore Marketing resource management platform to manage all marketing resources, organize marketing campaigns and manage every aspect of a marketing project.
Planning
It is always beneficial to plan the marketing activities beforehand. It covers scheduling, budgeting, and more.
Production
The platform offers out-of-the-box templates and built-in project management tools for users to create content.
Team management
The platform offers a collaboration tool enabling team members (copywriters, product managers, marketers) and external agencies to work as one. Every member gets insights into all activities and knows their progress and success.
Sitecore Product Content Management (PCM)
Users can store all information about the products, including eCommerce websites, apps, catalogs, and other channels in a single PCM platform.
Integration
The platform allows users to integrate existing product data aggregated from ERP, PLM, and other systems with new content. Thus, it allows product managers to create a single source of truth and stay up-to-date with the latest information.
Management and automation
Marketers, product managers, and commerce specialists can collaborate to perform operations with product content, create publication rules, and access and generate spec sheets and other product documents. It helps them stay updated on the documents that have been published.
Localization
Users can personalize content for target audiences in different regions.
Sitecore Web to Print (W2P)
With Sitecore Web to Print (W2P), users can convert digital content to printable material. The platform checks that the design reflects business branding across all print and digital data. Thus, you can ensure brand consistency.
The browser offers professional editing features, advanced typography, and smart templates for various channels and languages. Thus, it helps save valuable time on graphics production.
What problem does Content Hub solve for marketers?
The use of the internet and social media has increased drastically. Customers rely on the internet and social media majorly for products and services they need. Thus, it has become an undeniable need for businesses to be available on multiple platforms to stay ahead in the market.
Sitecore content hub enables marketers to create and publish large amounts of content tailored to different audiences. Thus, they can offer personalized experiences for their customers.
Sitecore Content Hub allows marketers to work in collaboration and solves the following problems-
- Streamline content planning, creating, approving, and publishing across all channels.
- A single platform to support various processes
- Transparent operations
- Measure content performance
What can Marketers do with Sitecore Content Hub?
Planning
With Sitecore Content Hub, marketers can plan seamlessly- be it content creation, publishing, or marketing campaigns.
Marketers can use Content Hub to plan their content production and publication for several channels on a calendar. Planning ahead of time ensures all assets required for a campaign are ready on time.
Authoring and collaborating
Sitecore Content Hub allows marketers to create or author content. The advantage of this platform is that various team members and stakeholders can collaborate to review, edit, and approve the content.
Marketers can either create content directly on the Sitecore content hub or copy and paste it from Google or Word Docs.
Content Hub also offers various features that ease collaboration-
- File Sharing
- Version management
- Preview of file types in the browser
- Real-time collaborative editing
- Online review, comments, annotation, and proofing
Publication
Marketing team members can access created content in the content hub platform and publish it to different channels. They can publish it directly or after editing and customizing it.
Content management and curation
Sitecore Content Hub makes it easier to manage and curate content. Content curation means adding new content to the existing one continually to keep it relevant to the present time.
Content Hub offers many editorial tools that allow content authors to highlight the most relevant pieces of content. Thus, they can identify and differentiate the best work and the work that needs improvement.
So, even if your content has been authored and approved by stakeholders, the work is still due to be done.
Content Curation involves the following activities-
- Version management
- Making source files available
- Adding metadata
- Personalization and localization of content
- Organizing content in a specific structure
Measurement
Marketers can measure and analyze the performance of the content across various channels by visualizing it in dashboards.
Is Sitecore Content Hub ideal for your organization?
Sitecore Content Hub, with all its platforms and integrations, is a complete package for effective content creation and marketing.
If you are a large enterprise with a distributed team and marketing processes across multiple departments, you must consider Sitecore’s content hub.
Sitecore Content Hub enables managing content from different departments and publishing across multiple channels. Content Hub is based on the Sitecore Experience Cloud platform; companies can benefit from cloud software development features.
If you need to know how Sitecore Content Hub will be a great asset for your organization, Sourceved Technologies is the ideal place to contact.
You can book a free consultation call with our Sitecore consultants to learn the benefits of the platform. As the leading sitecore development company, we have helped several clients make the right decision in picking the right Sitecore platforms. Reach out to us at [email protected] and discover if Sitecore Content Hub is the right solution for your organization.
